Laura Mulvey’s theory applies to the music videos “Dirty” and “Do it Like a Dude” because both videos invite the audience to view the artists as objects of desire. This is done through the camera shots and angles used, the fact the video is presented in a voyeuristic way to the audience, and the way the artist interacts with others in the video. In Christina Aguilera’s video of “Dirty” the use of the camera invites sexual gaze by focusing on specific parts of Christina Aguilera’s body. This is done to attract the men to watch the video and maybe even watch it again afterwards. An example of this is when she is showing hey belly and all the men are trying to reach to it. In my opinion I think what she is doing is clever but it is also inappropriate and unneeded. The audience views this video in a voyeuristic way because the attention is always on her. she is always the one standing out so if you are watching it you are almost being forced to watch always what she is doing. For example when she is sitting above the men and the men are scrambling for her she is the center of attention and the audiences eyes are on her. In my opinion this is a good way together the attention of the viewers and make them watch what you want them to watch The actors interact in a way that results in the female being looked at as an object of desire. This occurs when the male actors are fighting and scrambling over her. The actors are fighting in a ring and there are massive scrambles to reach Christina who is above them. An example of this is when Christina is sitting above all the men and they are fighting to try to reach her. In my opinion it is clever as it puts the attention on her and makes her look desirable. In Jesse J’s video of “Do it Like a Dude” the use of the camera invites sexual gaze by shooting Jesse J in a crouched position witch is quite sexually appealing. The position she is nearly always in attracts men because it is sexually appealing and makes them watch the music video. An example of this is when she is in a room on her own and she is in this position rubbing her thighs. In my opinion this should not be involved in the music video because a lot of young girls and boys watch Jesse J’s music videos and this is a bad influence on them. The audience views this video in a voyeuristic way because she is grabbing the camera and she is forcing them to look at her face and listen to the music instead of her body. she grabs the camera herself so the audience are focusing 100% on her. This is a method she has used to make the audience listen to her and not necessarily just look at her The actors interact in a way that results in the female being looked at as an object of desire. This occurs when the actors are dancing around her. She is being danced around and she is wearing bright colors and everyone else is wearing dull colors making her stand out. For example when Jesse J is dancing at the beginning of the video she is wearing orange and the people around her are wearing dark green grey and navy making her stand out. in my opinion this is very clever as it draws the attention to her. |